"Products are made in the factory, but brands are created in the mind."
Walter Landor
Walter Landor (9 July 1913 – 9 June 1995), born Walter Landauer in 1913 in Munich, Germany, was a brand design legend and the founder of Landor Associates. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor Associates, the company he founded in 1941, has offices around the world and enjoys a significant reputation for rigorous strategic thinking coupled with groundbreaking creativity, He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.
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