SEO 101 — Basics of Search Engine Optimization
Presenter:Renato Sogueco, SAFWhen you search your business name online, does your Web site show up in the top 10 results? This session breaks search engine optimization down into easy steps and basic action items to get your business on page one of search results.
Securing Your Spot Online
Presenter: Renato Sogueco, SAFGive your brick-and-mortar business a boost by keeping it on top of local search engine rankings through the art and science of localized SEO.
SALES & SALES MANAGEMENT
Better Forecasts: Better Florists
Presenter: Paul Goodman, CPA, Floral Financial ServicesHave unpredictable sales left you over-staffed and with too much inventory? Better sales forecasting can lower your cost of goods sold.
YOU WILL LEARN:
• How to forecast sales (both day-to-day and for holidays) — in a challenging economy,
• How to put your forecasts to work for you.
• How to use sales forecasts to increase productivity.
Holiday Sales Boot Camp
Presenter: Tim Huckabee, FloralStrategies, LLCWant to jumpstart your holiday profits? Sales pro Tim Huckabee will show you how — in just one hour!
YOU WILL LEARN:
• A more effective way to sell centerpieces
• Tips for selling wire orders
• How to use your POS system to handle more sales during the rush.
TECHNOLOGY
Get Smart: Get a Phone That Works for You
Presenter: Renato Sogueco, SAFSmartphones are the wave of the future. Not sure what smartphone is right for you or how the apps will help you promote your business?
YOU WILL LEARN:
• Key features and mobile plans associated with the popular smartphones on the market.
• What applications you should get on your phone.
• How your smartphone makes managing social media simple.
LIFE SKILLS
Bringing Back the Balance
Presenter: Barry GottliebRunning a small business means long hours and hard work. But the price is more than a few hours of sleep. Burnout can take a bite out of your bottom line as exhaustion takes its toll on you and your employees. Learn how to manage stress and put life back on an even keel — in just one hour!
YOU WILL LEARN:
• How to reduce the negative impact of stress.
• How to balance the demands of a busy job with your personal life.
• How to use a simple, 20-minute technique to relax and regain focus on the job and at home.
The take-away, says Gottlieb, "will change your life!"
LEGISLATION
What the New Health Care Law Means to Your Business
Presenter: John Satagaj, AttorneySAF's Washington, D.C. counsel provides a question-driven nuts and bolts review of the key provisions of the health care law and what it means to your business.
Keywords: Training, sales, website, web site, business management, life balance
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