Thursday, February 23, 2012

Business Quote 2/21/2012 "Branding" Scott Talgo

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."

 Scott Talgo

San Francisco CA: The newly created position of chief strategy officer at Landor Associates goes to Scott Talgo. The move is said to reflect Landor’s efforts to work more closely with creative and strategy directors at clients around the world. Talgo, who co-founded the St. James branding firm in 1991, comments: “Clearly the trend around the world is for brand strategy and business strategy to continue to integrate. Landor is committed to partnering with clients to build powerful brands that deliver real shareholder value. Doing that in the 21st century means having world-class brand strategy that complements our world-class design competency.”

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