This is a short video sharing on how to interact with customers. Remember the customer experience is important in three ways.
- The Invitation/ Welcome Customers - Getting the customers into your business is at least 80% of the work toward any transaction. Marketing, promotion and branding take front seat during the initiation of a good customer/business relationship . If these don't happen customer service and selling will not and can not take place. Get them in the door and make them feel welcome.
- Good Customer Experience - Customers share their experiences with family, friends, co - workers and associates etc. Even if they don't purchase on that visit their more apt to return if they have a great experience.
- The selling of merchandise - You are in the business to sell. Don't harass the customer ... but at some point you really need to make a sale. Don't take disparaging view on small purchases. View them as the beginning of a long and profitable relationship between your customer and your business.
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