Friday, March 30, 2012

United States Postal Service "Every Door Direct Mail" Ad Campaign

Hello Fellow Floral Entrepreneurs,

I hope that you are meeting you sales goal this quarter.  Have you seen the new United States Postal Service ad campaign for direct mail.  With all the new technologies that are available to small businesses we sometimes over look some tried and true marketing strategies.  Don't be to quick to dismiss direct mail.  Take a look at this video and article.   This might just be the strategy for reaching those customers that are within a mile or two of your business.  Be  open minded when is comes to advertising.  I know that we all need an internet presence but we also need to connect with our neighborhood market. 

Every Door Direct Mail®

Find the customers that matter most.
A laptop computer showing a targeted map overlaying an actual neighborhoodWith Every Door Direct Mail from the U.S. Postal Service®, you can reach every home, every address, every time.
Sign up for a free Every Door Direct Mail kit to help you get started.

Now you can tell the whole neighborhood what your business has to offer.

With Every Door Direct Mail® service from the U.S. Postal Service®, you can reach the market that matters most to your business: nearby neighborhoods. Postage is as low as 14.5¢ per piece – and you don't even need to know names or street addresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day's mail to every address.

Choose the option that is best for you.

  • Every Door Direct Mail – Retail™ - Most local businesses choose this service. It's our simplest, most cost-effective option. Every Door Direct Mail – Retail lets you send up to 5,000 mailpieces per day and doesn't require you to purchase a postage permit. What's more, you can take your mailings right to the front counter of the Post Office™ that serves the neighborhoods you want to reach. You can pay for postage with cash, check, or debit card.
  • Every Door Direct Mail - This option is designed for businesses that want to send larger mailings. You submit your mailing at a Business Mail Entry Unit (BMEU).

What Every Door Direct Mail brings to your marketing efforts.

  • Reaches consumers in their homes. With Every Door Direct Mail, you can saturate an entire neighborhood with your message, and your mailing gets directly into the homes and hands of consumers.
  • As much or little space as you need. Every Door Direct Mail offers a flexible range of sizes – making it ideal for anything from a quick sales announcement to an in-depth product story.
  • Helps your messages work harder. With Every Door Direct Mail, you can include coupons, menus, event calendars, store maps, and more – all of which can help bring customers to your door.

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