Wednesday, August 29, 2012

Building Your Personal Brand (Pt 1 of 2)

Describe yourself in one word.

What’s the word?
What one word do others use to describe you?
(Don’t know? Ask a few people.)
Is it the same word?

That word is your reputation, your personal brand.

Is that the brand you want and need to accomplish your goals in your marketplace?

If not, that could be what’s holding you back.

The world is changing all around us (noticed yet?). The 40-year job security is a laughable memory. Pension? Social security? Hilarious!
No, in this day and age YOU have to create your own security. You already know that. That’s why you read this blog and SUCCESS magazine (smart!).
In this whirlwind of change the only thing that is constant and your greatest asset, no matter what the future holds, is your personal brand. It is your only security for your future.

It’s time we build your brand—the one you want and need for your greater future.

First off, let me dispel what you might think a personal brand is. It is not your business card, brochure, website or magnetic car signs.
Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for—the values, abilities and actions that others associate with you. Your personal brand tells your audience: Who you are, What you do and What makes you different or How you create value for your target market.

Look, here’s the deal… know it or not, like it or not, YOU are a brand.
And you have been shaping your brand since you first started walking and talking.

Every day, through every communication and interaction you have, every room you walk into, every hand you shake, every picture you post, blog you publish, comment you make, tweet, ‘Like’ or Facebook posting you make, you are sculpting your brand. These many thousands of chisel marks ultimately shape the statue that is your personal brand.

So the question becomes, How does your statue look to date? Is it as magnificent as Michelangelo’s David or might you need to improve your sculpting skills, just a bit?

Over the next couple posts I’ll outline a 5-point Game Plan to help you select, develop, package, distribute and reinforce your new, beautiful and compelling brand.

5-Point Personal Brand-Building Game Plan
ONE—Pick Your Word

Select your brand. Forcing it into a single word causes you to become crystal clear, thus making it clear how to live up to your word and for others to understand you, in a single word.

Example: What word would you use to describe me and my brand?

My hope is you quickly picked the word “success.” Not because of the title on my business card or the masthead of our magazine, but because I personify, live up to, deliver on that word, every day in every conversation. The way I walk, talk, dress, show up, perform and deliver on every commitment I make. I am intentional about living up to and demonstrating that word in all that I do and all that I am. That’s my brand.

What’s your word? What’s your brand? Pick it now.


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