Monday, August 6, 2012

Floral Design Spotlight : Jennifer McGarigle - Creating Modern Floral Designs
Jennifer McGarigle grew up in Bodega Bay, California with a family of bohemian artists and educators surrounded by wildflowers and wilderness. After graduating from the Fashion Institute of Design and Merchandising in Los Angeles, Ca, she briefly worked in the fashion industry before establishing Floral Art in 1993. She quickly gained recognition for her exquisite designs and innovative sensibility. Inspired by architecture, fashion and interior design, Jennifer has developed a distinctive style, fresh, fashion forward and immediately recognizable. While her work continually evolves, her approach remains consistent. Whether designing for individual clients, luxury brands or celebrities, she translates their personal style and vision into flowers and event decor. In 2004, Jennifer opened the Floral Art boutique on Abbot Kinney Blvd, in Venice, Ca, which is a stunning gallery of floral arrangements, installations and eclectic gifts. In 2009, she launched Floral Art Home, a collection of modern floral inspired home furnishings and accessories. Floral Art has been featured in The New York Times, Los Angeles Times, W, Architectural Digest, InStyle, InStyle Weddings, Angeleno, Harper's Bazaar, Lucky, Daily Candy, Martha Stewart Living, and Real Simple, to name a few. Jennifer's work has been featured in design books including "Flowers with a Flair," "Extreme Entertaining Made Simple" and "Real Weddings." Jennifer has appeared on various television programs including "Extra," "The Perfect Party," "HGTV", "LXTV Open House", "Good Day LA", and has designed parties and tabletop decor for the "Oprah Winfrey Show."

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