Thursday, August 9, 2012

The Event Innovation Forum and Design Lab - New York

Wednesday, October 24, 2012, 9:30 a.m.–5 p.m.

Chad Kaydo, editor in chief of BizBash, and Howard Givner, executive director of the Event Leadership Institute, are curating this new conference at the BizBash IdeaFest. It will include a series of presentations with experts from inside and outside the event and meeting industry.
The Event Innovation Forum will include three 90-minute sessions packed with a mix of presenters and presentation types, including success stories from cutting-edge marketers as well as insights from influential people in other fields.
Registration includes access to the Event Innovation Forum, a seated luncheon and other opportunities to speak one-on-one with presenters and attendees, and a trade show floor pass.
Below is a sample of the topics and presenters; we’ll be announcing more participants in the coming weeks.
Speakers and presentation topics are subject to change.

How I Pitched a New Event to the C.E.O.—And Pulled It Off

Robin Adelson
Executive Director, Children's Book Council
Noelle Provencial
Senior Manager, Experiential Marketing & Events, Groupon
Howard Singer
Chief Operating Officer, Highline Capital
Many event planners spend their time implementing other people's visions. But planners who conceive new programs can prove both their own value to an organization and the value of smart, well-executed events.
Robin Adelson will share how she conceived the Children's Choice Book Awards Gala as a signature event to cap off Children's Book Week, pitched it to her board of directors, and worked with her board, staff, and partners to execute the event.
Noelle Provencial will explain how she dreamed up the weekend-long ticketed event Camp Groupon, pitched it to Groupon C.E.O. Andrew Mason, and then worked with departments across the company to sell sponsorships, promote the event, and execute it successfully.
Howard Singer will describe creating Highline Capital's first Investor Day as a vehicle to forge deeper relationships with investors and showcase the firm. He'll explain how he made his case to the firm's C.E.O. and managed a team of speaker coaches, meeting planners, and other partners to produce an event that delivered strong R.O.I.
Watch a video interview with Noelle Provencial here.

The Path of an Idea: From Inspiration to Execution

David Stark
President and Creative Director, David Stark Design & Production
Sculptures of $1 million worth of office supplies. Chandeliers of paint chips. Walls covered in Post-It notes. David Stark has dreamed up some of the most imaginative and on-message designs seen at events in recent years, while working for clients including Target, the Cooper-Hewitt National Design Museum, and the Metropolitan Opera. He will go behind the scenes of his creative process to talk about where he gets inspired, how he takes an art-school approach to developing ideas with his creative team, and how they pull off their imaginative designs.

How I Reinvented an Iconic Industry Award Show

Karl Vontz
Director, Clio Awards
As the man behind the ad industry’s biggest award ceremony, Karl Vontz remade the 53-year-old Clios, changing them from a five-day festival and conference to a one-night award show. Vontz will explain how his team listened to feedback from their constituents and then radically rethought their event as an all-year brand—not just a one-time physical event—while finding new ways to build excitement via social media.
Watch a video interview with Karl Vontz here.

How I Built an Event Business in the Middle East

John Schwartz
President and C.E.O., Abu Dhabi and Qatar, EventQuest
In 2008 John Schwartz moved his family to Abu Dhabi to start a Middle East division of the event production company he had co-founded in New York. Soon he was producing large events for the government of the United Arab Emirates, including a multimillion-dollar exhibit space and an award ceremony attended by heads of state from around the world. Schwartz will share stories of navigating the cultural and business differences between the American and Middle Eastern event industries, and point out the large business opportunities he sees in the region.

“Always-On”: Remaking an Event as a Continuous Communication Platform

Scott Schenker
Vice President, Global Events, SAP Marketing
German software company SAP is a pioneer in the transformation of events from a limited number of days to an “always on” model. SAP has remade its Sapphire Now conference into a continuous platform for communicating with customers, prospects, and partners worldwide. For this reason, Sapphire Now ranked first in BizBash’s list of the “Most Innovative Meetings” earlier this year. SAP uses as a permanent resource to share content from past events and information about future conferences, and uses social media to build buzz and communicate information. Schenker is now applying this approach to more than 50 global SAP Forum events held annually. Schenker will share the challenges and opportunities of this approach, and his vision for where experiential marketing may be headed.
Read an interview with Scott Schenker here.

Registration Fees:

Registration for the Event Innovation Forum is $295 and includes the luncheon, admission to the IdeaFest trade show floor, access to the Readers’ Choice Awards presentation, and online video-on-demand courses from the Event Leadership Institute.
*Limited to 250 attendees

Hands-On Event Design Lab

Wednesday, October 24, 2012, 8:00 – 10:00 a.m.
Get ready to roll up your sleeves, get out of your element, and design. Event guru Erin Patrick of Erin Patrick Event in Chicago raises the bar with a highly interactive approach to mastering event design for the most discerning of clients. Participants will advance their design skills by collaborating with a team to create a dream reception table for a fictitious client. Learn from industry experts as you create floral arrangements and select linens, chairs, chargers, and accents, crafting a look that would make Martha Stewart proud.

Registration Fees:

Registration for the Hands-On Event Design Lab is $150 and includes access to the two-hour Design Lab workshop, access to the trade show floor, and all trade show floor benefits. Special pricing for the Design Lab and Event Innovation Forum programs combined is $400.

Where is IdeaFest being held?

BizBash New York IdeaFest will be held at the Jacob K. Javits Convention Center, located at 655 West 34th Street, New York, NY, 10001. The Jacob K. Javits Center is conveniently located in Midtown Manhattan and easily accessible via taxi, bus or train. Travel information, including nearby parking garages, can be found by visiting

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